SportNation Sports Review

  • Quality of betting: 4.5/5
  • Quantity of markets: 4.5/5
  • User experience: 4/5
  • Promotions and offers: 5/5
  • Overall SportNation Ratings 2018: 4.75/5

Those are our SportNation ratings 2018, and here is our SportNation sports review. Originally this site was called Bet on Brazil. This is not because the website was set up in South America, as you might imagine. It is because the founder of the company is called Alan Brazil. Brazil is a brand ambassador and in 2017 took the site through a major rebrand to become SportNation. Since this change the company have been looking to compete in the busy UK betting market.

Unlike other sites that tend to position themselves for the serious gambler, SportNation is more about fun. The company is aware that the market has been swamped by online bookies and that we have grown used to a set formula. The philosophy of this company is to make the experience as engaging as possible – to the extent that they invite pundits into the dedicated studio for commentary on the sporting action. Now this is different and is reflected in the SportNation ratings 2018 as part of the quality of the whole experience.

User Experience

The website and the site on your mobile are completely the same. This makes the transition from betting on the laptop to betting on the go seamless. There is no app, but the work done on the website means it migrates well to your phone or your tablet. The use of the SBTech platform for the new rebranded site has definitely made a difference to the user experience.

The layout of the sportsbook on your screen breaks no boundaries. Sports are listed one side, your betting choices the other and the best offers and top bets are listed down the middle. This makes the site simple but intuitive. You will always find a live betting box on the homepage, which helps you dive straight into the action.

Our genuine conclusion in this SportNation sports review is that the user experience is faultless without being fabulous. It does the job and helps you get down to the betting easily enough.

The betting, the odds and the prices

Now we are into the business end of our SportNation sports review. Even though Bet on Brazil was around a little while, SportNation itself is quite new to the sector and as such is struggling to be too amazing in terms of the amount of markets and the value of the odds offered. The site compares well on horse racing and football – and there are times when they do much better on some of the major races or matches.

The range of sports offered is good and a real bonus to our SportNation ratings 2018. There is Futsal, Gaelic Football, Floorball (whatever this is) MMA and, most importantly, eSports. There is also a random category called Specials, which allows them to draw in other niche markets when and if. This is the high point for this SportNation sports review, as a lot of imagination has gone into offering some entertaining sports choices.

In-play betting is fairly no frills and there is some live streaming, which puts it ahead of other new-to-market brands. You will find that all the essential choices are there, and you probably won’t recognise what is missing.

Promotions and customer service

The welcome bonus is generous for a new site such as this and is a real boost in this SportNation sports review. You can earn up to £100 in extra bets, if you are willing to deposit £200. This is a 50% matched bet, which means even if you deposit £20 you will receive a £10 free bet. You are eligible for this welcome bonus if you deposit more than £20.

What is even better than a generous welcome offer is the continued promotions offered to existing customers. It is for this reason that the site is given such a positive SportNation rating 2018. You are well rewarded for loyalty, with the European Acca Club, with the £10 bonus for the weekend accumulator. There is also an Acca boost for major football competitions. On top of this there is a loyalty points scheme. All in all, the site deserves its top SportNation rating 2018.

However, when we get to banking options there is a lot less choice. You can use your debit and credit card, Trustly and Boku. If you use Boku there is a £30 maximum deposit. Using eWallets excludes you from the welcome bonus, which means you are likely to choose your cards and the potential 5-day withdrawal time. However, as a positive here, there is a low minimum withdrawal amount, which fits within the business model for the site. This is clearly aimed at recreational punters who want to work in small stakes.

There is a dedicated support staff on the site, meaning there is always someone available via live chat or email. This is the standard level of support you would expect from a small site, hence the SportNation ratings 2018 continue to be positive.

Our overall SportNation Sports Review

Since the rebranding in 2017, SportNation seem to have done everything right to appeal to a core demographic of punter. There is an emphasis on the sort of bets and sort of experience that recreational bettors would enjoy. It is not surprising, for instance, that promotions emphasise the Acca. It may be a simple website and a simple business model, but as you can glean from this SportNation sports review, it is an approach that genuinely works. This company has a real chance of competing with the bigger brands if it continues to make clear decision following the distinct strategy they have chosen.

Pros / Cons
  • The welcome bonus is generous
  • There is a lot of emphasis placed on loyalty
  • The inclusion of some live streaming puts it above other newbie brands
  • The limited banking options
  • Presentation might be too simple
  • No dedicate apps